What Is Your Social Media Strategy?
Did you know that half of Fortune 100 companies use Social Media Marketing? Social media has been embraced as one of the world’s fastest-growing and foremost marketing tools by companies of all sizes and descriptions. Customer engagement is immediate and direct, and brands reach audiences across the globe in a matter of seconds.
Marketing has changed rapidly with the introduction of social media. Businesses have taken notice and want to leverage this medium. According to the American Marketing Association, businesses are expected to allocate almost 20 percent of their marketing budgets to social media over the next five years. The Marketing Trends 2010 report says that 72 percent of marketing executives are working for companies that are planning social media initiatives for the coming year.
Your Office On The Web looks at your business model to understand your business objectives across functions, including marketing, sales, communications, product, customer service, events, analyst relations and more. With this rich understanding of your chosen path, we define the social media strategy that accomplishes those business objectives, the measurements of success in accomplishing those objectives, and the appropriate benchmarks.
Social media is the perfect place to show your brand’s human side. You can be conversational, engaging, and even humorous if that aligns with your brand. We will help you define your “voice”, figure out your social objectives and create an editorial calendar to manage your daily, monthly and yearly marketing on social.
Your marketing objectives may include but not be limited to:
We have created a 27-step process to craft a social media strategy geared for engagement, brand awareness, and buyer loyalty. With this complete understanding, we describe the path of execution both within the company and without, and prepare to set about executing the strategy as “your partner in success”. Contact us today to explore a social media strategy that will put you on the path to creating an unstoppable business.